--- title: Localization – what, why and how description: The impact of COVID-19 on the economy has underlined and bolded the word loyalty and emphasized that it is even more critical now to create dedicated relationships with all your partners. image: https://blog.attachedglobal.com/hubfs/Blogpost/what-why-how-768x384.jpg --- [![Attached global communication](https://blog.attachedglobal.com/hs-fs/hubfs/Email/Attached%20global%20communication.png?width=336&height=95&name=Attached%20global%20communication.png "Attached global communication")](https://attachedglobal.com/en/) - [![ +31 (0)70 345 9401](https://no-cache.hubspot.com/cta/default/6128813/e036a423-4dce-41ab-b1c2-08aca8bc9518.png)](https://cta-redirect.hubspot.com/cta/redirect/6128813/e036a423-4dce-41ab-b1c2-08aca8bc9518) - [![T +1 (647) 475-5530](https://no-cache.hubspot.com/cta/default/6128813/c6628251-f2b2-4242-b3cb-0f58fca8b598.png)](https://cta-redirect.hubspot.com/cta/redirect/6128813/c6628251-f2b2-4242-b3cb-0f58fca8b598) [![Request translation](https://no-cache.hubspot.com/cta/default/6128813/b4ce20e9-2e30-49b6-aefb-eb62b698e449.png)](https://cta-redirect.hubspot.com/cta/redirect/6128813/b4ce20e9-2e30-49b6-aefb-eb62b698e449) [![Client login](https://no-cache.hubspot.com/cta/default/6128813/32a8ade1-e432-4c06-a9ee-fcff08c6c419.png)](https://cta-redirect.hubspot.com/cta/redirect/6128813/32a8ade1-e432-4c06-a9ee-fcff08c6c419) [![Apply as linguist](https://no-cache.hubspot.com/cta/default/6128813/ceb740ac-bd6f-4268-82ba-ab0a29ffb068.png)](https://cta-redirect.hubspot.com/cta/redirect/6128813/ceb740ac-bd6f-4268-82ba-ab0a29ffb068) - [Solutions](https://attachedglobal.com/en/solutions/) - [Sectors](https://attachedglobal.com/en/sectors/) - [Technology](https://attachedglobal.com/en/technology/) - [Languages](https://attachedglobal.com/en/languages/) - [About us](https://attachedglobal.com/en/about-us/) - [News & blogs](https://attachedglobal.com/en/blogs/) - [Nederlands](https://blog.attachedglobal.com/nl/localization-what-why-how) English Search Submit - November 2020, 9:23 - [Attached](https://blog.attachedglobal.com/en/author/attached) - [English](https://blog.attachedglobal.com/en/localization-what-why-how) - [Nederlands](https://blog.attachedglobal.com/nl/localization-what-why-how) English Localization ### [Localization, translation and transcreation: what's the difference?](https://blog.attachedglobal.com/en/localization-translation-transcreation) Localization ### [Why localization is important in your translation and marketing strategy](https://blog.attachedglobal.com/en/why-localization-important-translation-marketing-strategy) blog | news | do's and don'ts | webinar ### [I Meet Hotel Webinar with Matthijs Kooijman](https://blog.attachedglobal.com/en/imeet-hotel-webinar-with-matthijs-kooijman) --- # Localization – what, why and how In September and October this year, we were honoured to write 3 guest blogposts for the women’s entrepreneurs network **GroYourBiz**. Our focus was on the **‘What’**, **‘Why’** and **‘How’** of localization. For some, this is new territory so we were happy to share insights, information and tips about how [localization](https://attachedglobal.com/en/solutions/solutions-website-localization/) – a very important element to effectively grow your business across the globe – can increase customer loyalty. ### Below we’ve compiled the links to our 3 posts so you can also easily access them. | [![Localization what why and how](https://blog.attachedglobal.com/hs-fs/hubfs/woman1-small.jpg?width=300&name=woman1-small.jpg)](https://groyourbiz.com/blog/what-is-localization/) | [September 21, 2020 – W](https://groyourbiz.com/blog/what-is-localization/)[hat is Localization and Why You Need it to GroYourBiz](https://groyourbiz.com/blog/what-is-localization/) | | --- | --- | | ![how to optimize localization](https://blog.attachedglobal.com/hs-fs/hubfs/groupofwomen-small.jpg?width=300&name=groupofwomen-small.jpg) | [October 5, 2020 – How to Optimize Localization to Establish Your Brand and Improve Customer Experience ](https://groyourbiz.com/blog/how-to-optimize-localization/) | | ![different approaches to localization](https://blog.attachedglobal.com/hs-fs/hubfs/blog3-gyb-small.jpg?width=300&name=blog3-gyb-small.jpg) | [October 20, 2020 – How Different Types of Content Require Different Approaches to Localization ](https://groyourbiz.com/blog/different-approaches-to-localization/) | We’ve tried to keep them short and sweet, but as you can see, we could go on and on about localization. If you have any questions or would like to share your thoughts, don’t hesitate to contact us. One of our experts would be happy to help. [![e-book localization](https://no-cache.hubspot.com/cta/default/6128813/c120f43b-b6d4-4200-9ad6-385935357659.png)](https://cta-redirect.hubspot.com/cta/redirect/6128813/c120f43b-b6d4-4200-9ad6-385935357659) ## Share with your network: - [blog (32)](https://blog.attachedglobal.com/en/tag/blog-nl) - [multilingual (17)](https://blog.attachedglobal.com/en/tag/multilingual) - [Localization (16)](https://blog.attachedglobal.com/en/tag/localization) - [news (16)](https://blog.attachedglobal.com/en/tag/news) - [do's and don'ts (9)](https://blog.attachedglobal.com/en/tag/dos-and-donts) - [team (5)](https://blog.attachedglobal.com/en/tag/team) - [loyalty (2)](https://blog.attachedglobal.com/en/tag/loyalty) - [partner (2)](https://blog.attachedglobal.com/en/tag/partner) - [awards (1)](https://blog.attachedglobal.com/en/tag/awards) - [events (1)](https://blog.attachedglobal.com/en/tag/events) - [webinar (1)](https://blog.attachedglobal.com/en/tag/webinar) See all --- ## Related items Localization ### [Localization, translation and transcreation: what's the difference?](https://blog.attachedglobal.com/en/localization-translation-transcreation) Localization ### [Why localization is important in your translation and marketing strategy](https://blog.attachedglobal.com/en/why-localization-important-translation-marketing-strategy) blog | news | do's and don'ts | webinar ### [I Meet Hotel Webinar with Matthijs Kooijman](https://blog.attachedglobal.com/en/imeet-hotel-webinar-with-matthijs-kooijman) **Attached - language intelligence** World Trade Center The Hague Pr. 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